Continued from The Catalyst
“Seeds of Peace” organization
Great story for how to overcome the hard changes that we deem necessary.
They identify the key barriers preventing change and try to mitigate them.
They reduce “reactance” by encouraging people to persuade themselves.
They shrink the distance between people -they ask for less at first -sleep in the same cabin. Eat at the same table. Engage in the same activities and begin a dialogue.
This approach reduces uncertainty: they lower the upfront cost among people who would normally fear one another to interact in safe, neutral environment and they drive discovery. They create situations where interactions happen naturally.
They provide corroborating evidence -it is easy to see one other person as “unique” but then, when she sees multiple people in the other group acting well, it’s hard not to change the idea of them as a group.
Understand before you ever try to change someone’s mind. If you were selling them a product, instead of an idea, you would want to know what they want from that product. What if it is similar with ideas? Are you trying to change someone who will not change? Smart move on your part to do that?
“Seeds of Peace” organization
Great story for how to overcome the hard changes that we deem necessary.
They identify the key barriers preventing change and try to mitigate them.
They reduce “reactance” by encouraging people to persuade themselves.
They shrink the distance between people -they ask for less at first -sleep in the same cabin. Eat at the same table. Engage in the same activities and begin a dialogue.
This approach reduces uncertainty: they lower the upfront cost among people who would normally fear one another to interact in safe, neutral environment and they drive discovery. They create situations where interactions happen naturally.
They provide corroborating evidence -it is easy to see one other person as “unique” but then, when she sees multiple people in the other group acting well, it’s hard not to change the idea of them as a group.
Understand before you ever try to change someone’s mind. If you were selling them a product, instead of an idea, you would want to know what they want from that product. What if it is similar with ideas? Are you trying to change someone who will not change? Smart move on your part to do that?
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