People with a healthy conscience don’t exploit people. They just don’t. These are powerful concepts, so check in with your morals, ethics and the law.
Ask, “It is essential or Is it nice to have?”
For example is it (whatever the “it” is) a want, like a vitamin -or is it a need, like a painkiller or a diabetes drug?
(I think the reason the author used painkiller and diabetes drug as examples is that the pharmaceutical companies, in realizing they were needs, did not feel constrained by ethics or healthy conscience. They knew they could raise the price and people did not have a full and free choice to decline. Decline to pay for your diabetes drug and what happens? Opioid addiction epidemic was related to the need for painkillers and they manipulated the system to make themselves billionaires because it was a need.)
Find a potential user who needs the offering of your politician and cannot wait to sign up. (What do your people need? Rather than hold them hostage to their needs, consider using full empathy and your conscience, following your morals and ethics. Manipulation and exploitation are not what we are recommending here.)
Start with the people whose position is closest to begin with. They hopefully become advocates and bring others with them. They are open to influence at this point. Don’t ask for too much at first or they close down. Build the relationship with them and demonstrate trustworthiness, your ability to sacrifice your needs for their needs. You don’t need to sacrifice all the time, but we all know politicians who are self-serving, making it all about themselves and we don’t trust that behavior. Did you go door to door to build a relationship with this voter, this constituent, or did you go door to door to get their vote and then do what you please?
Each time you go back, listen and are open to their influence as well, you build relationship. When the relationship is solid, they are more open to your influence, to you asking them to vote for what is important to you. This is my version of “deep canvassing.” People are very wary of being manipulated and exploited, so keep your motives in mind.
Agreeing to the first “ask” shifted the position of some people. If I ask you to give $1 to my campaign, most people can afford that and do not object.
He/she becomes “the kind of person who does that sort of thing.” That makes later asking much easier on both people. If I come back and ask for $20, and you already gave me money, you are much more likely to give the $20.
The final ask, which, at first would’ve been too far away, was now within the zone of acceptance -this makes them more likely to help or change their mind.
Canvassing-knocked on doors and talked to supporters to understand their perspective -why they voted against something. Please keep your motivation clean. If you are there and you do not care about them as humans, they will detect that.
At this point, some people suggest a very carefully designed script. That’s talking at someone *not* asking why they feel the way they did.
Deep canvassing is asking first, understanding them and then asking them. Treat them like a human being worthy of respect and they respond differently. If you always promise to do something in your campaigns and never even try when in office, they will see through you.
What are some issues?
Over half of Americans express anti-black prejudice and a third are against gay marriage.
*A single 10-minute deep canvassing conversation made the voter significantly more accepting.
The effect was not short-lived. It persisted months after the canvassers had stopped by.
It even with stood exposure to attack ads from the opposition. Hard to beat that.
Consider the message that you are sending to the voters. “I care about what you think. What matters to you matters to me as your public servant. I am willing to ask and listen to you. Let’s be real with one another.” This is very different than the autocrat who uses people for their self-aggrandizement.